Brand Design
Art Direction
Graphic Design

A bold new identity for a market-making pioneer

Optiver is one of the oldest market-making firms in the world. Since 1986 it has grown into a leading proprietary trading firm, helping to make financial markets more efficient, transparent and stable.

As senior designer and part of the design team, I worked on evolving the orange delta, modernising the logotype and on building a distinct graphic pattern that works across every touchpoint - from office signage and merchandise to recruitment, annual reports and digital.

Agency - Positivity Branding
Client - Optiver